Category: Design

  • How to motivate a behaviour change

    How to motivate a behaviour change

    I found an interesting video that talks about how to motivate people to change their behaviour. Dr. Tali Sharot, a neuroscientists from University College London, discovered from her research, that actually people do not respond that well to bad news, i.e. giving threats to people to change their behaviour is not that effective. Instead, there…