Alvi Syahrina

Ganjil 1819 – ISH4D3 – Customer Relationship Management

Lectures: Monday, 1.30pm, KU3.09.15
Instructor: Alvi Syahrina
Exam Date tba

!!Please use your Telkom University email to access the files!!

Course Summary

Mahasiswa mampu merancang strategi hubungan pelanggan perusahaan, menggunakan tool dan aplikasi e-CRM untuk perusahaan.

Course Handbook
Lecture 1 – Introduction
Lecture 2 – Understanding Relationship

Tugas 1

  • Make group of 2 people
  • Choose a topic:
    • Food and Beverages
    • Telecommunication Providers
    • E-commerce marketplace
    • Travel provider
    • Etc
  • Survey min 3 similar companies on how they make loyalty program
    • Gather data through website, social media, etc
  • Submit your presentation by email to syahrina@telkomuniversity.ac.id
    • File format: .pdf
    • Subject: CRM – Task 1 –  Team Name
    • Date: September 1, 9pm
Lecture 3 & 4 – Hands on Workshop using IDIC Model CRM
Lecture 5 – Identifying Customers
Lecture 6 – Building Customer-related Database
Lecture 10-11 – Operational CRM
Lecture 12 – IT for CRM
Tugas Besar

https://docs.google.com/presentation/d/1LX97VlFIj3fRwK3SVFPyWqwLMwbquzypjJ7QQKYBAVU/edit?usp=sharing 

Please submit:

  • Laporan & Video to syahrina@telkomuniversity.ac.id
  • Laporan to my desk at C324 Gd Karang FRI

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