Lectures: Thursday, 9.30am, B301A
Instructor: Alvi Syahrina
Exam Date tba

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Course Summary

Mata kuliah ini memberikan pengatahuan kepada mahasiswa mengenai dasar-dasar digital marketing, strategi digital marketing, teknik-teknik digital marketing dan tools yang dapat digunakan untuk mendukung digital marketing.

Lecture 1 – Introduction

• Course introduction
  https://docs.google.com/presentation/d/1hSDu71gS2Iza00Jopk67WsAsWk5agpBVeYvtisJoQ88/edit?usp=sharing
• Introduction to e-business, e-commerce and digital marketing
  https://docs.google.com/presentation/d/1zUNjsEptCjwgEusqQTWGYGb4qF9vDwMjky_y-N1zgco/edit?usp=sharing

Tugas:

Kirim email team progress ke [email protected] by 29 Agustus 2018

1. Nama & NIM anggota kelompok max 4 orang
2. Nama dan deskripsi bisnis yang akan kalian buat
3. Alamat:
   1. Akun Social Media (IG & FB)
   2. Akun Web Analytic (Google Analytics)
   3. Akun Email & MailChimp
4. Bonus
   1. CMS yang akan dipakai untuk membuat e-commerce
      Contoh: Magento, Joomla, WordPress, etc
   2. Alamat website (hosting bebas)

Lecture 2: Designing E-Commerce

• Designing e-Commerce
  https://docs.google.com/presentation/d/1DVk3CE5RGdZbctTqEXwtcnI_o_FccHi27bMWPKCR5RQ/edit?usp=sharing

Tugas

1. Pilih salah satu fokus platform: Desktop atau Mobile
2. Sesuai dengan kuliah hari ini, buatlah prototype mockup desain e-commerce
   • Homepage – Buat 3-4 alternatif
   • Product page – Buat 3-4 alternatif
3. Bonus: terapkan di website kalian
4. Kirim laporan progress ke [email protected] by September 5, 2018 pukul 21.00
5. PemasaranDigital_Minggu2_NamaKelompok

Lecture 3: Web Analytics 1

• Web Analytics Basics https://docs.google.com/presentation/d/1fKNEbj9QbbIpwG2Gni0u1hXITgPCOSi1JTuVwOWC6xw/edit?usp=sharing

Lecture 4: Web Analytics 2

• Web Analytics with Google Analytics https://analytics.google.com/analytics/academy/course/6?authuser=2

Tugas Akhir

• https://docs.google.com/presentation/d/11YuqyCaK–2Q4XqiJGH4lQvpOY4014EWIExWqTkq_60/edit?usp=sharing

Lecture 5

• E-Commerce presentation

Lecture 6 – Social Media Marketing 1

• Slide https://docs.google.com/presentation/d/1XYdaOuaaRsvQeULCA5nUUP33j9OFPOBWnd4lGVqCcfM/edit?usp=sharing

Lecture 7 – Social Media Marketing 2

• Slide https://docs.google.com/presentation/d/1yWxgPNXvFGTGrMqOxuE7sC8BN2S78PZPpl1KIzViZCg/edit?usp=sharing

Lecture 9 – Email Marketing

• Slide https://docs.google.com/presentation/d/1z2lp6P8DIkWFZFiU1aRwbSBe1wJOxf9fSyS8XJ8nOH0/edit?usp=sharing
• Tugas: membuat analisis konten email marketing

Mid Term Exam

• Topics: Internet marketing basics & web analytics

Lecture 10 – Internet Marketing

• Slide https://drive.google.com/open?id=1mXol70U3TiKhpWJUamJ7HcT4OF82KeOUXad5Ug-R1FA
• Tugas membuat riset ad serving

Lecture 11-13 – Search Engine Marketing

• Slide https://drive.google.com/open?id=1DGSJAQsT_YwHNJoeWoTj7jzofcfPiZecaGcpdxyTsLs
• Tugas membuat keyword research

Ujian Akhir Semester

Bab: Social Media Marketing, Email Marketing, Internet Marketing, Search Engine Marketing